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Peopling Marketing, Organization, and Technology

About Peopling Marketing, Organization, and Technology

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

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  • Language:
  • English
  • ISBN:
  • 9781138957978
  • Binding:
  • Hardback
  • Pages:
  • 272
  • Published:
  • January 30, 2024
  • Dimensions:
  • 152x229x0 mm.
  • Weight:
  • 662 g.
Delivery: 2-3 weeks
Expected delivery: December 5, 2024

Description of Peopling Marketing, Organization, and Technology

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

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