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Peopling Marketing, Organization, and Technology
part of the Routledge Studies in Marketing series
- Binding:
- Hardback
- Pages:
- 272
- Published:
- January 31, 2024
- Dimensions:
- 152x229x0 mm.
- Weight:
- 662 g.
Delivery:
2-3 weeks
Expected delivery: October 17, 2024
Description of Peopling Marketing, Organization, and Technology
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.
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