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Performance Management Im Luxusguetereinzelhandel
- Entwicklung Eines Kennzahlensystems Fuer Das Management Von Luxusgeschaeften
part of the Strategisches Marketingmanagement series
- Binding:
- Hardback
- Pages:
- 380
- Published:
- May 28, 2018
- Dimensions:
- 216x154x22 mm.
- Weight:
- 588 g.
In stock
Delivery:
3-5 business days
Expected delivery: September 28, 2024
Description of Performance Management Im Luxusguetereinzelhandel
Der Point of Sale bildet im Luxusgütermarkt die zentrale Schnittstelle zwischen Kunde und Marke. Dabei muss es gelingen, den Ansprüchen der Luxusklientel nach exzellentem Service sowie der Forderung der Shareholder nach Effizienz gerecht zu werden. Die Lösung bietet eine spezifische Balanced Scorecard für das Store Management von Luxusgeschäften.
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