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Personal Brand Creation in the Digital Age
- Theory, Research and Practice
- Binding:
- Hardback
- Pages:
- 185
- Published:
- April 2, 2018
- Edition:
- 12018
- Dimensions:
- 154x216x19 mm.
- Weight:
- 382 g.
Delivery:
2-3 weeks
Expected delivery: November 20, 2024
Description of Personal Brand Creation in the Digital Age
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.
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