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Perspectives in Marketing, Innovation and Strategy
- Binding:
- Hardback
- Pages:
- 254
- Published:
- September 28, 2023
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: August 10, 2025
Description of Perspectives in Marketing, Innovation and Strategy
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
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