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Perspectives in Marketing, Innovation and Strategy

Perspectives in Marketing, Innovation and Strategy
About Perspectives in Marketing, Innovation and Strategy

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

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  • Language:
  • English
  • ISBN:
  • 9781032574868
  • Binding:
  • Paperback
  • Pages:
  • 254
  • Published:
  • December 17, 2024
  • Dimensions:
  • 157x232x19 mm.
  • Weight:
  • 450 g.
  In stock
Delivery: 3-5 business days
Expected delivery: February 8, 2025

Description of Perspectives in Marketing, Innovation and Strategy

This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.

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