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Persuasive Signs
- The Semiotics of Advertising
part of the Approaches to Applied Semiotics [AAS] series
- Binding:
- Hardback
- Pages:
- 204
- Published:
- October 8, 2002
- Dimensions:
- 161x234x17 mm.
- Weight:
- 428 g.
Delivery:
2-3 weeks
Expected delivery: January 12, 2025
Extended return policy to January 30, 2025
Description of Persuasive Signs
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.
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