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Persuasive Signs
- The Semiotics of Advertising
part of the Approaches to Applied Semiotics [AAS] series
- Binding:
- Hardback
- Pages:
- 204
- Published:
- October 9, 2002
- Dimensions:
- 161x234x17 mm.
- Weight:
- 428 g.
Delivery:
2-3 weeks
Expected delivery: July 14, 2024
Description of Persuasive Signs
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption.
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