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Philosophy of Marketing
- The New Realist Approach
- Binding:
- Hardback
- Pages:
- 266
- Published:
- September 27, 2021
- Dimensions:
- 152x229x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: August 13, 2025
Description of Philosophy of Marketing
How can we overcome the rapidly ageing postmodernist paradigm, which has become sterile orthodoxy in marketing? This book answers this crucial question using fresh philosophical tools developed by New Realism.
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