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Pioneers in Marketing
- A Collection of Biographical Essays
- Binding:
- Hardback
- Pages:
- 210
- Published:
- December 21, 2011
- Dimensions:
- 162x240x16 mm.
- Weight:
- 416 g.
Delivery:
2-3 weeks
Expected delivery: July 20, 2024
About D.G. Brian (Quinnipiac University Jones
View all books by D.G. Brian (Quinnipiac University JonesDescription of Pioneers in Marketing
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biography in the study of marketing thought and lessons drawn from this collection.
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