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Places

- Identity, Image and Reputation

About Places

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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  • Language:
  • English
  • ISBN:
  • 9780230239777
  • Binding:
  • Hardback
  • Pages:
  • 168
  • Published:
  • November 17, 2009
  • Dimensions:
  • 163x234x17 mm.
  • Weight:
  • 422 g.
Delivery: 2-3 weeks
Expected delivery: December 14, 2024

Description of Places

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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