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Planning the Corporate Reputation (RLE Marketing)
part of the Routledge Library Editions: Marketing series
- Binding:
- Paperback
- Pages:
- 200
- Published:
- December 17, 2015
- Dimensions:
- 156x234x11 mm.
- Weight:
- 453 g.
Delivery:
1-2 weeks
Expected delivery: October 3, 2024
Description of Planning the Corporate Reputation (RLE Marketing)
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
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