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  5. Political Marketing in the 2016 U.S. Presidential Election

Political Marketing in the 2016 U.S. Presidential Election

part of the Palgrave Studies in Political Marketing and Management series

Political Marketing in the 2016 U.S. Presidential Election
About Political Marketing in the 2016 U.S. Presidential Election

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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  • Language:
  • English
  • ISBN:
  • 9783319866024
  • Binding:
  • Paperback
  • Pages:
  • 122
  • Published:
  • May 11, 2018
  • Edition:
  • 12018
  • Weight:
  • 1856 g.
Delivery: 1-2 weeks
Expected delivery: January 5, 2025

Description of Political Marketing in the 2016 U.S. Presidential Election

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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