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Political Marketing in the 2016 U.S. Presidential Election

About Political Marketing in the 2016 U.S. Presidential Election

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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  • Language:
  • English
  • ISBN:
  • 9783319866024
  • Binding:
  • Paperback
  • Pages:
  • 122
  • Published:
  • May 11, 2018
  • Edition:
  • 12018
  • Weight:
  • 1856 g.
Delivery: 1-2 weeks
Expected delivery: November 21, 2024

Description of Political Marketing in the 2016 U.S. Presidential Election

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

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