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Price Elasticity
- Research on Magnitude and Determinants
part of the Schriften zu Marketing und Handel series
- Binding:
- Hardback
- Pages:
- 185
- Published:
- October 27, 2014
- Edition:
- Dimensions:
- 215x153x17 mm.
- Weight:
- 408 g.
Delivery:
2-3 weeks
Expected delivery: December 5, 2024
Description of Price Elasticity
Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.
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