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Principles and Practice of Marketing
- Binding:
- Hardback
- Pages:
- 800
- Published:
- December 9, 2013
- Edition:
- 3
- Dimensions:
- 197x272x44 mm.
- Weight:
- 2068 g.
Delivery:
2-3 weeks
Expected delivery: December 12, 2024
Description of Principles and Practice of Marketing
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
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