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Principles of International Marketing
part of the Institute of Export series
- Binding:
- Paperback
- Pages:
- 208
- Published:
- June 12, 1994
- Dimensions:
- 155x227x17 mm.
- Weight:
- 312 g.
Delivery:
1-2 weeks
Expected delivery: February 9, 2025
About Julia (Lecturer in International Marketing) Spencer
View all books by Julia (Lecturer in International Marketing) SpencerDescription of Principles of International Marketing
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.
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