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Product and Market Development for Subsistence Marketplaces
part of the Advances in International Management series
- Binding:
- Hardback
- Pages:
- 360
- Published:
- June 29, 2007
- Edition:
- Dimensions:
- 162x237x31 mm.
- Weight:
- 680 g.
Delivery:
2-4 weeks
Expected delivery: May 30, 2024
Description of Product and Market Development for Subsistence Marketplaces
Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.
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