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Product and Market Development for Subsistence Marketplaces
part of the Advances in International Management series
- Binding:
- Hardback
- Pages:
- 360
- Published:
- June 28, 2007
- Edition:
- Dimensions:
- 162x237x31 mm.
- Weight:
- 680 g.
Delivery:
2-4 weeks
Expected delivery: December 22, 2024
Extended return policy to January 30, 2025
Description of Product and Market Development for Subsistence Marketplaces
Provides understanding of global phenomenon marketplaces where individuals living in poverty buy/sell products and services. This volume presents a collection of articles that describe the particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them.
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