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Product Strategy and Management
- Binding:
- Paperback
- Pages:
- 560
- Published:
- April 25, 2007
- Edition:
- 2
- Dimensions:
- 188x245x31 mm.
- Weight:
- 888 g.
Delivery:
2-4 weeks
Expected delivery: July 27, 2025
Description of Product Strategy and Management
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
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