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Public Relations in China
- Building and Defending your Brand in the PRC
part of the Palgrave Pocket Consultants series
- Binding:
- Paperback
- Pages:
- 226
- Published:
- September 16, 2015
- Edition:
- 12015
- Dimensions:
- 198x243x16 mm.
- Weight:
- 264 g.
Delivery:
1-2 weeks
Expected delivery: December 4, 2024
Description of Public Relations in China
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
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