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Public Relations in China
- Building and Defending your Brand in the PRC
part of the Palgrave Pocket Consultants series
- Binding:
- Paperback
- Pages:
- 226
- Published:
- September 16, 2015
- Edition:
- 12015
- Dimensions:
- 198x243x16 mm.
- Weight:
- 264 g.
Delivery:
1-2 weeks
Expected delivery: January 5, 2025
Extended return policy to January 30, 2025
Description of Public Relations in China
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
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