Books published by Kogan Page Ltd

Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives.

Great Answers to Tough Career Dilemmas is the only book that tailors it's matrix of 1000 career solutions to each personality type. Find out what you're good at and discover the routes to success.

Campaign It! will improve the way you communicate and so enable you to achieve your desired outcomes more effectively and efficiently.

A guide to improving performance and productivity in any organization by effectively connecting business strategy with operations through streamlining interfacing activities.

Complaint Management Excellence outlines the financial and reputational benefits to be gained from improving customer service levelsand enhancing products and services via an effective system for handling customer complaints.

A practical and accessible workbook that takes readers step by step through the strategic planning process, explaining the concepts and providing the tools and techniques needed to formulate and implement a strategic plan.

Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.

Add measurable value to your business with a more focused approach to people management and an understanding of people risk.

Considers the implications of global economic transformation for procurement, and discusses the value proposition offered by contemporary procurement to business.

Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.

Supply Chain Risk Management provides a comprehensive overview of managing risk in supply chains. It explains how to identify, analyse, and respond to risk, and build a resilient supply chain.

The Complete Personality Assessment provides numerous tests and self-assessment exercises to reveal not only who we are right now, but what we can do and where we can go as individuals and in our working lives.

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

Design, implement and assess mentoring schemes in any organization to aid succession planning and talent development.

Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.

IQ and Aptitude Tests contains hundreds of practice questions which will enable readers to assess and improve their performance in IQ, numerical aptitude and verbal aptitude tests.

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.