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Qualitative Market Research
- Binding:
- Hardback
- Pages:
- 328
- Published:
- October 24, 2001
- Dimensions:
- 152x228x19 mm.
- Weight:
- 570 g.
Delivery:
2-3 weeks
Expected delivery: December 22, 2024
Extended return policy to January 30, 2025
Description of Qualitative Market Research
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application.
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