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Qualitative Research in Marketing and Management
- Binding:
- Hardback
- Pages:
- 304
- Published:
- December 16, 2024
- Edition:
- 3
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
2-3 weeks
Expected delivery: July 18, 2025
Description of Qualitative Research in Marketing and Management
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
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