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Quantitative Analysis in Marketing Management
- Binding:
- Paperback
- Pages:
- 342
- Published:
- May 13, 1998
- Dimensions:
- 154x233x19 mm.
- Weight:
- 510 g.
Delivery:
2-4 weeks
Expected delivery: December 8, 2024
Description of Quantitative Analysis in Marketing Management
This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.
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