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Relationship Marketing in the Digital Age

About Relationship Marketing in the Digital Age

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer¿company relationships.

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  • Language:
  • English
  • ISBN:
  • 9780367786922
  • Binding:
  • Paperback
  • Pages:
  • 264
  • Published:
  • March 30, 2021
  • Dimensions:
  • 228x151x22 mm.
  • Weight:
  • 390 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 24, 2024

Description of Relationship Marketing in the Digital Age

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer¿company relationships.

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