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Reputation Transfer to Enter New B-to-B Markets
- Measuring and Modelling Approaches
part of the Contributions to Management Science series
- Language:
- English
- ISBN:
- 9783790828115
- Binding:
- Paperback
- Pages:
- 229
- Published:
- February 29, 2012
- Edition:
- 2010
- Dimensions:
- 155x235x13 mm.
- Weight:
- 454 g.
Delivery:
1-2 weeks
Expected delivery: November 29, 2024
Description of Reputation Transfer to Enter New B-to-B Markets
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
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