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Research in Business and Marketing (with SPSS and Excel Tutorials)
- Binding:
- Hardback
- Pages:
- 168
- Published:
- April 20, 2011
- Weight:
- 825 g.
Delivery:
2-3 weeks
Expected delivery: December 18, 2024
Extended return policy to January 30, 2025
Description of Research in Business and Marketing (with SPSS and Excel Tutorials)
Provides readers with an overview of the entire research process in an abbreviated and concise format. This text provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyse, gather, and interpret data to arrive at answers to research questions.
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