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Return on Engagement

- Content Strategy and Web Design Techniques for Digital Marketing

About Return on Engagement

Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

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  • Language:
  • English
  • ISBN:
  • 9780415844611
  • Binding:
  • Paperback
  • Pages:
  • 258
  • Published:
  • September 1, 2014
  • Edition:
  • 2
  • Dimensions:
  • 236x191x14 mm.
  • Weight:
  • 726 g.
Delivery: 1-2 weeks
Expected delivery: December 11, 2024

Description of Return on Engagement

Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.

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