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Review of Marketing Research
- Volume 1
- Binding:
- Hardback
- Pages:
- 352
- Published:
- September 29, 2004
- Dimensions:
- 174x246x23 mm.
- Weight:
- 666 g.
Delivery:
2-3 weeks
Expected delivery: September 24, 2025
Description of Review of Marketing Research
The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.
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