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About Rural Marketing

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

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  • Language:
  • English
  • ISBN:
  • 9781032685250
  • Binding:
  • Paperback
  • Pages:
  • 236
  • Published:
  • February 13, 2024
  • Dimensions:
  • 234x156x17 mm.
  • Weight:
  • 382 g.
Delivery: 1-2 weeks
Expected delivery: July 2, 2025

Description of Rural Marketing

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

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