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Service Management and Marketing Principles

About Service Management and Marketing Principles

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

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  • Language:
  • English
  • ISBN:
  • 9781032749655
  • Binding:
  • Paperback
  • Pages:
  • 234
  • Published:
  • June 6, 2024
  • Dimensions:
  • 155x231x16 mm.
  • Weight:
  • 374 g.
  In stock
Delivery: 3-5 business days
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025

Description of Service Management and Marketing Principles

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

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