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Service Marketing

part of the SAGE Library in Marketing series

Service Marketing Save 11% from RPP Save 11%
About Service Marketing

Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.

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  • Language:
  • English
  • ISBN:
  • 9781849205740
  • Binding:
  • Boxset
  • Pages:
  • 1696
  • Published:
  • September 29, 2010
  • Dimensions:
  • 156x234x0 mm.
  • Weight:
  • 3180 g.
Delivery: 2-4 weeks
Expected delivery: March 9, 2025

Description of Service Marketing

Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.

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