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Shakespeare, Einstein, and the Bottom Line
- The Marketing of Higher Education
- Binding:
- Paperback
- Pages:
- 336
- Published:
- September 29, 2004
- Dimensions:
- 155x233x22 mm.
- Weight:
- 388 g.
Delivery:
2-4 weeks
Expected delivery: June 14, 2025
Description of Shakespeare, Einstein, and the Bottom Line
Wry and insightful, Shakespeare, Einstein, and the Bottom Line takes us on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.
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