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Shoveling Smoke
- Advertising and Globalization in Contemporary India
- Binding:
- Hardback
- Pages:
- 384
- Published:
- August 4, 2003
- Dimensions:
- 149x235x0 mm.
- Weight:
- 653 g.
Delivery:
2-4 weeks
Expected delivery: December 18, 2024
Description of Shoveling Smoke
Presents a study of globalization and consumerism through an ethnography of Bombay's leading advertising agency. This book traces the rise in India, during the 1980s of mass consumption, as a self-consciously sensuous challenge to the austerities of state-led developmentalism.
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