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Shoveling Smoke

- Advertising and Globalization in Contemporary India

About Shoveling Smoke

A detailed ethnography of the Indian advertising industry. This title is also a critical and innovative intervention into the theoretical debates on the intersection of consumerist globalization, aesthetic politics and visual culture. It is an examination of the complex cultural politics of mass consumerism in a globalised marketplace.

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  • Language:
  • English
  • ISBN:
  • 9780822331452
  • Binding:
  • Paperback
  • Pages:
  • 384
  • Published:
  • August 4, 2003
  • Dimensions:
  • 236x155x21 mm.
  • Weight:
  • 528 g.
Delivery: 2-4 weeks
Expected delivery: January 26, 2025
Extended return policy to January 30, 2025
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Description of Shoveling Smoke

A detailed ethnography of the Indian advertising industry. This title is also a critical and innovative intervention into the theoretical debates on the intersection of consumerist globalization, aesthetic politics and visual culture. It is an examination of the complex cultural politics of mass consumerism in a globalised marketplace.

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