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SMASH
- Using Market Shaping to Design New Strategies for Innovation, Value Creation, and Growth
- Binding:
- Hardback
- Pages:
- 320
- Published:
- February 4, 2018
- Dimensions:
- 166x233x24 mm.
- Weight:
- 602 g.
Delivery:
2-4 weeks
Expected delivery: September 10, 2025
About Suvi (University of Auckland Business School Nenonen
View all books by Suvi (University of Auckland Business School NenonenDescription of SMASH
Market shaping is a powerful strategy that unleashes value gains from greater market size, efficiency and profitability. This book, written by experts in the field, presents a universal, teachable, and actionable framework for understanding and shapingmarkets.
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