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Social Media, Organizational Identity and Public Relations
- The Challenge of Authenticity
- Binding:
- Paperback
- Pages:
- 132
- Published:
- September 29, 2020
- Dimensions:
- 232x155x11 mm.
- Weight:
- 232 g.
Delivery:
1-2 weeks
Expected delivery: November 24, 2024
Description of Social Media, Organizational Identity and Public Relations
This book focusses on understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and how to make sense of these identities.
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