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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

About Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

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  • Language:
  • English
  • ISBN:
  • 9781522521396
  • Binding:
  • Hardback
  • Pages:
  • 350
  • Published:
  • January 18, 2017
Delivery: 2-3 weeks
Expected delivery: October 19, 2024

Description of Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

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