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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
- Binding:
- Hardback
- Pages:
- 350
- Published:
- January 17, 2017
Delivery:
2-3 weeks
Expected delivery: December 14, 2024
Description of Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.
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