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Sport Business in the Global Marketplace
- Binding:
- Paperback
- Pages:
- 241
- Published:
- October 3, 2002
- Edition:
- 12003
- Dimensions:
- 228x154x14 mm.
- Weight:
- 390 g.
Delivery:
1-2 weeks
Expected delivery: December 12, 2024
Extended return policy to January 30, 2025
Description of Sport Business in the Global Marketplace
Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.
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