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Stakeholder Involvement in Social Marketing
part of the Routledge Studies in Marketing series
- Binding:
- Paperback
- Pages:
- 224
- Published:
- May 30, 2022
- Dimensions:
- 233x16x154 mm.
- Weight:
- 348 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 7, 2024
Description of Stakeholder Involvement in Social Marketing
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
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- Business & Education > Marketing
- Business & Education > Management & Strategy
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