Join thousands of book lovers
Sign up to our newsletter and receive discounts and inspiration for your next reading experience.
By signing up, you agree to our Privacy Policy.You can, at any time, unsubscribe from our newsletters.
Strategic Advertising Mechanisms
- From Copy Strategy to Iconic Brands
- Binding:
- Paperback
- Pages:
- 176
- Published:
- December 9, 2021
- Edition:
- Dimensions:
- 244x170x14 mm.
- Weight:
- 342 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Description of Strategic Advertising Mechanisms
Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.
User ratings of Strategic Advertising Mechanisms
Rate this book
In order to rate this book you must be logged in.Others also bought..
Find similar books
The book Strategic Advertising Mechanisms can be found in the following categories:
You can, at any time, unsubscribe from our newsletters.
© 2024 Tales
All packages are shipped from our warehouse in the UK.
Company address: Esromgade 15, 3. - 2200 - DK
Registered company number: DK43351621
