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Strategic Brand Management
- Binding:
- Paperback
- Pages:
- 368
- Published:
- August 2, 2018
- Edition:
- 4
- Dimensions:
- 188x245x18 mm.
- Weight:
- 800 g.
In stock
Delivery:
3-5 business days
Expected delivery: November 2, 2024
About Richard (Professor Emeritus of Marketing and Consumer Research Rosenbaum-Elliott
View all books by Richard (Professor Emeritus of Marketing and Consumer Research Rosenbaum-ElliottDescription of Strategic Brand Management
The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.
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