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Strategic City Branding
- Binding:
- Hardback
- Pages:
- 152
- Published:
- January 27, 2025
- Dimensions:
- 223x146x16 mm.
- Weight:
- 324 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 2, 2025
Description of Strategic City Branding
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
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