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Strategic Communication
- An Introduction to Theory and Global Practice
- Binding:
- Paperback
- Pages:
- 254
- Published:
- August 15, 2022
- Edition:
- 2
- Dimensions:
- 233x155x19 mm.
- Weight:
- 414 g.
In stock
Delivery:
3-5 business days
Expected delivery: December 5, 2024
Description of Strategic Communication
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on `The Future of Strategic Communication¿.
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