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Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
- Binding:
- Hardback
- Pages:
- 608
- Published:
- February 15, 2012
- Edition:
- 4
- Dimensions:
- 176x241x45 mm.
- Weight:
- 832 g.
Delivery:
2-4 weeks
Expected delivery: December 15, 2024
Description of Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Providing marketing professionals with the most current theories, strategies, and practical advice for 15 years--now fully updated and revised to include digital platforms to expand outreach further than ever
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