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Strategic Integrated Marketing Communications
- Binding:
- Paperback
- Pages:
- 304
- Published:
- March 3, 2023
- Dimensions:
- 175x22x246 mm.
- Weight:
- 578 g.
In stock
Delivery:
3-5 business days
Expected delivery: May 25, 2024
Description of Strategic Integrated Marketing Communications
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
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The book Strategic Integrated Marketing Communications can be found in the following categories:
- Business & Education > Marketing
- Business & Education > Management & Strategy
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