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Strategic International Marketing
- Binding:
- Hardback
- Pages:
- 402
- Published:
- June 2, 2024
- Edition:
- 2
- Dimensions:
- 174x246x0 mm.
- Weight:
- 453 g.
Delivery:
2-4 weeks
Expected delivery: August 10, 2025
Description of Strategic International Marketing
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
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