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Strategic Management in the Media

About Strategic Management in the Media

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

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  • Language:
  • English
  • ISBN:
  • 9781529773699
  • Binding:
  • Paperback
  • Pages:
  • 280
  • Published:
  • December 24, 2023
  • Edition:
  • 3
  • Dimensions:
  • 242x170x20 mm.
  • Weight:
  • 488 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 28, 2024

Description of Strategic Management in the Media

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

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