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Strategic Management in the Media
- Binding:
- Hardback
- Pages:
- 280
- Published:
- December 24, 2023
- Edition:
- 3
- Dimensions:
- 250x175x24 mm.
- Weight:
- 636 g.
Delivery:
2-4 weeks
Expected delivery: December 11, 2024
Description of Strategic Management in the Media
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
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