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Strategic Management of Innovation and Design

About Strategic Management of Innovation and Design

This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

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  • Language:
  • English
  • ISBN:
  • 9780521768771
  • Binding:
  • Hardback
  • Pages:
  • 488
  • Published:
  • September 8, 2010
  • Dimensions:
  • 170x244x27 mm.
  • Weight:
  • 970 g.
Delivery: 2-3 weeks
Expected delivery: January 12, 2025
Extended return policy to January 30, 2025
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Description of Strategic Management of Innovation and Design

This book introduces a range of management principles and techniques that firms can use to ensure continuous innovation, based on recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

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