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Strategic Marketing

- Cases, Concepts and Challenges

About Strategic Marketing

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

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  • Language:
  • English
  • ISBN:
  • 9780004990378
  • Binding:
  • Paperback
  • Pages:
  • 296
  • Published:
  • May 30, 1996
  • Dimensions:
  • 159x235x19 mm.
  • Weight:
  • 454 g.
  In stock
Delivery: 3-5 business days
Expected delivery: November 21, 2024

Description of Strategic Marketing

This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments

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