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Strategic Marketing
- Cases, Concepts and Challenges
- Binding:
- Paperback
- Pages:
- 296
- Published:
- May 31, 1996
- Dimensions:
- 159x235x19 mm.
- Weight:
- 454 g.
In stock
Delivery:
3-5 business days
Expected delivery: October 14, 2024
Description of Strategic Marketing
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
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