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Strategic Marketing for High Technology Products
- An Integrated Approach
- Binding:
- Paperback
- Pages:
- 194
- Published:
- August 13, 2020
- Dimensions:
- 156x234x0 mm.
- Weight:
- 453 g.
Delivery:
1-2 weeks
Expected delivery: December 7, 2024
Description of Strategic Marketing for High Technology Products
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f
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