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Strategic Marketing for Success in Retailing
part of the Non-Series series
- Binding:
- Hardback
- Pages:
- 416
- Published:
- September 23, 1998
- Dimensions:
- 234x156x23 mm.
Delivery:
2-3 weeks
Expected delivery: December 19, 2024
Extended return policy to January 30, 2025
Description of Strategic Marketing for Success in Retailing
This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.
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